“It was a highly federated budget model,” Toomey says. “We wanted end-to-end visibility.”Īlthough teams were highly empowered to develop their own reporting platforms, there was broad duplication of effort and cost. “We needed a 360-degree view of our customer to correctly evaluate key metrics,” says Mamata Bhopatkar, vice president of Sales Operations and Incentives at Microsoft. The scope of the available reports didn’t fulfill the needs of senior executives. The groups were looking at the data from different angles.” “The insights were not aligned across sellers, managers, and leaders, and this was causing a lot of churn for the team. “Reports were powered from multiple data platforms,” Ambekar says. – Mamata Bhopatkar, Microsoft vice president, Business Operations and Programs We needed a 360-degree view of our customer to correctly evaluate key metrics. Praveen Vittalrao Ambekar, a principal group program manager in Microsoft Partner and Sales Experience Business Insights, also analyzed the MSX customer experience to find out what was driving the support volume. “I talked to people in Paris, Munich, Sydney they said these reports don’t load, they don’t show the right data.” “We used to have a lot of complaints,” says RJ Smith, a principal group engineering manager in Microsoft Commercial Business. But when reports are pulled from separate systems or use data updated at different times, the numbers and results won’t match. That’s exactly what happened when Microsoft Sales, Microsoft Finance and Data Experiences, and Microsoft Partner and Sales Experience Engineering collaborated to create today’s comprehensive Microsoft business intelligence platform: MSX Insights.Īt Microsoft, it’s critical that decision-makers have access to sales pipeline, contract, revenue, and consumption data they can trust. “Was it finally possible to get to a single view of our commercial business that everyone could understand?” “Once we began using Azure and then Power BI, the technology limitations that had been holding back our data unification were eliminated,” says one of the project sponsors, Michael Toomey, senior director of Business Operations and Programs for Microsoft Worldwide Sales Engineering.
Michael Toomey, senior director of Business Operations and Programs for Microsoft Worldwide Sales Engineering, led the creation of the innovative internal Microsoft business intelligence platform known as MSX Insights. Now MSX Insights serves a single version of the truth to more than 30,000 users: salespeople, their managers, leaders, and multiple operations and finance teams across Microsoft.īased on Microsoft Azure technologies, including Azure Data Lake, Azure Data Factory, Azure Synapse, Azure Analysis Services, and Microsoft Power BI, MSX Insights is managed by Microsoft Digital, the organization that powers, transforms, and protects Microsoft. That was too often the reality for many Microsoft teams before the launch of Microsoft Sales Experience (MSX) Insights, a Microsoft business intelligence platform.
Imagine an important meeting where you spend most of your time discussing the accuracy of metrics and reports.
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